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Insights Analyst Job at PayPal
+ Excellent development opportunities
+ Flexible working fully supported
+ Ultimo office with onsite parking and gym
The Audience & Insights Analyst will build data targeting strategies and audience segmentation to help connect J&J’s marketing activity to consumers in order to improve media ROI.
Reporting to the Consumer Experience Manager, we are looking for an analyst that can convert large volumes of data into business intelligence and strategies.
You will be expected to collaborate closely with the brand teams and the integrated agency partner, to develop and refine audience segmentations to feed into business planning, campaign planning and optimisation.
Key Responsibilities Include (not Limited To)
+ Analysis of data to provide insights to brand teams and the agency to feed into planning, implementation and optimisation
+ Build audience segments to improve ROI by working with the agency to test, measure and scale as needed
+ Upskill the brand teams on the value of data driven marketing
+ Support the implementation, measurement and optimsation of the ecommerce strategy
+ Engage in local market data partnerships and manage the implementation of these partnerships.
+ Work with measurement companies such as Nielsen and Quantium to ensure precision marketing activity tests have appropriate measurement solutions in place to understand performance and scale learnings
+ Serve as the local expert to maximise the business impact of key technology providers, managing the relationship with tech partners and global data analytics team.
It’s all about YOU To be successful in this role, you need to have the consumer as the focus of everything you do, successfully deliver positive business outcomes and not be afraid to take calculated risks & try something new.
In Addition To This We Are Seeking
+ Minimum Bachelor’s Degree required, preferred Mathematics, Statistics or equivalent
+ Minimum 2+ years in an area such as digital marketing or analyst role either in the programmatic space with a leading online advertising/consulting agency, network or marketing technology provider
+ Experience in analyzing data and translating into insights and strategies
+ Experience using data management platforms such as Turn, Krux, Lotame, etc
+ Basic SQL
+ Experience in marketing analytics and measurement
If you feel that this sounds like you and you would like the opportunity to join the Johnson & Johnson Consumer Health team, then please apply using the link below. You will receive an automated email confirming receipt of your application. Every application is reviewed by the Talent Acquisition team and candidates will receive notification of the outcome of their application in a timely manner. Johnson & Johnson can change everything, including YOU Johnson & Johnson Consumer Health, our consumer products division, is home to dozens of health and wellness brands that have been loved and trusted by Australians and New Zealanders for generations. Our broad range of household brands is present in consumers’ daily lives as they use and shop for baby care, adult skin care, oral care, wound care, over-the-counter medicines and women’s health care products. We’re an environment geared to innovation where you’ll be encouraged to share your talents and expertise as you influence the industry and our retail partnerships every day. Johnson & Johnson is an equal opportunity employer who supports inclusive, flexible and accessible working arrangements for all. This includes persons with disabilities, culturally, religiously and linguistically diverse people, diverse age groups, diverse sexual orientation, and gender. We are committed to working in partnership with and support Aboriginal and Torres Strait Islander peoples and organisations by recognising and respecting the diversity of cultures, identity, heritage, languages, lores, and social and spiritual systems practiced. We draw pride and strength from you, your colleagues and the world we care for—all backgrounds, beliefs and the entire range of human experience—coming together to bring health to billions.
Applications close: Tuesday 23rd March.
Australia-New South Wales--
Johnson & Johnson Pacific Pty. Ltd. (7470)
2105903914W More information on this Job
ID: 18543411 - Save Job
: Retail Jobs
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