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Our Ideas
While the success of great products can be measured by sales and profits, our overall achievements are measured by the power and promise of our ideas. Over the years, weve insisted on being the foremost innovators, seeking out and nurturing the very best concepts for our consumers. Everything we do reflects the input and influence of our global teams. This applies not only to our products themselves, but to every area related to our business including research & development, packaging, marketing, advertising, customer service and operations.

The Future
As we look ahead, we believe that The Estee Lauder Companies is ideally positioned for continuing growth. We will accomplish our goals by remaining focused on our key strategies:

Innovating new products
Driving all product categories
Diversifying distribution
Expanding global reach
Pursuing acquisition and licensing opportunities



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